Video Marketing Advice

A collection of articles from around the web.

How to still succeed with Facebook video marketing following the News Feed update

Editor’s Note: The following is a guest post from, Paul Casinelli, VP of product marketing and strategy at Brightcove.  Facebook at the start of this year announced significant updates to the News Feed that have publishers and brands worried, and … Read More

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Reuse Website Content Through Video Marketing

This is part 2 of Quick Tips Regarding Reusing Website Content Part 1 If you are not already using video marketing on YouTube, now is the time to begin. Re-use your best content Look at your traffic logs and see … Read More

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Eminem Trolled Us With Mystery Woman Video … Marketing Ploy for ‘River’

Listen, we should’ve known better than to get excited about possibly being invited into Eminem‘s personal life, because it was just revealed that the bizarre video with a mystery woman was just a publicity stunt for his new song … … Read More

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95% of marketers are banking on live video this year

  2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we … Read More

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How to Succeed with Video Marketing After Facebook’s News Feed Update

mohamed_hassan / Pixabay Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues … Read More

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Digital Video Represents a Fast-Growing Opportunity for Marketers

Video marketing is a powerful tool for marketers to tell their stories in uniquely resonant ways. Marketers have long understood the power of sight, sound and motion when it comes to connecting with their target audiences. That is, of course, … Read More

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Bideo Launch Offers the Best Way to Get Bids from Video Pros

SALT LAKE CITY–(BUSINESS WIRE)–Bideo, formerly Big Video, today announced that the most comprehensive and easiest-to-use marketplace of video pros is now online and accessible to anyone needing video production anywhere. The company needed a better solution to get quotes on … Read More

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Video Will Vanquish All In 2018

As we begin 2018, Moshe Vaknin, Founder and CEO, YouAppi explains that in order to create more memorable experiences for customers in the coming year, marketers and app developers need to ensure rewarded video campaigns take a larger role in their … Read More

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Why Autonomous Cars Will Speed New Marketing Forms Faster Than You Think – Adweek

As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around … Read More

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6 best video marketing practices for 2018

Did you know 51.9 percent of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions and getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness … Read More

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In video ad, KIND Snacks founder tackles plight of border with ‘kindness’

It’s an impactful video: A group of American volunteers walk the harsh, bone-dry Sonoran Desert, leaving behind jugs of water for those making the treacherous border crossing from Mexico to the U.S. One older man, riding his pickup truck, says, … Read More

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3 B2B Content Marketing Tactics To Drive Your Lead Nurturing Strategy

B2B sales is a tough nut to crack. It involves a long, drawn-out process of finding and nurturing leads, and will never be a simple task. In fact, a shocking 80% of B2B marketers find that their lead gen efforts … Read More

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