Airbnb strategy and marketing lead joins Sendle as CMO

Eva Ross and Craig Davis

Airbnb business, marketing and operations leader, Eva Ross, has returned to Australia to become Sendle’s new chief marketing officer following co-founder and CMO, Craig Davis’ decision to step back from day-to-day operations.

Ross has spent the past six years at Airbnb, most recently as its Asia-Pacific marketing operations and strategy chief. She’s also held roles in project management, digital marketing, and business operations in A/NZ and regionally and offers a wealth of experience in business and creative, as well as helping startups navigate rapid growth and scale.

Speaking to CMO about his decision to step down, Davis said it was time for a fresh face to make a completely different kind of contribution that can take Sendle, an Australian-born, digitally-driven logistics startup, into unprecedented growth.

Ross’ mandate is to accelerate Sendle’s trajectory of hyper-growth while keep its culture and values at the forefront of customer and partner engagement.  She’s one of several heavy-hitting appointments in recent months alongside former eBay head of shipping, Apurva Chiranewala, as head of growth; and former Etsy Australia managing director, Helen Souness, onto Sendle’s board of directors.

Sendle has serviced nearly $200 million in home-grown ecommerce since launching in 2014. During 2017, parcel volumes grew by 250 per cent, while the customer base has now extended by more than 200 per cent to tens of thousands of SMEs across Australia.

“We’ve done a lot of foundational work and built the business pretty successfully,” Davis said. “It’s got to the stage where we need to accelerate what’s been pretty spectacular growth already by looking at new ways to really put the foot down.

“I’d like to think the mark of a wise company and founder is reaching the view that there is someone out there better equipped for the next phase of growth of the business. That is certainly the realisation I came to.

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