“VSAs provide consumers with insight into which vehicles are giving owners a satisfying ownership experience,” says AutoPacific president George Peterson. AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 40 separate attributes ranging from seating comfort and interior quality to driving performance. “AutoPacific VSAs are unique in their inclusion of importance in the calculations,” explains Peterson. “Not only do we measure owner satisfaction, but we also measure how important each attribute was to owners in their shopping process, resulting in a satisfaction score representative of demanding owners.”
Trucks Most Satisfying
Reflecting the booming sales of trucks in the USA, trucks – pickups, sport utility vehicles and minivans – are much more satisfying than cars. SUVs, both traditional and crossovers, are the most satisfying truck categories.
Genesis Reaches Top
Luxury brand Genesis, in its second year in the market, wins top luxury brand, edging out second place Lexus and achieving the highest brand satisfaction score to date. “In just two years, Genesis has reached a level of owner satisfaction unattained by more established luxury brands,” says Peterson. In addition to the most satisfying luxury brand, Genesis G90 wins the VSA for Luxury Car for the second year in a row.
Nissan Claims Most Brand Wins
Five Nissan vehicles win VSAs for their respective segments: the Nissan Titan, Murano, Maxima, LEAF and 370Z. “Not only does Nissan have the most brand wins for the second year in a row, the Maxima and Murano have been unbeatable since their redesigns were introduced to the market,” says Peterson. The Murano crossover has its 4th win since its 2015 redesign and the Maxima has its 3rd win since its 2016 redesign. New for 2018, this is the first win for the LEAF, winning in the growing Mainstream EV segment, the second win for the Titan and the first win for the 370Z. Two Infiniti crossovers, the QX80 and QX60, are also 2018 VSA winners.
Five All-New or Redesigned Vehicles Top Their Segment
Of the twenty-six winning vehicles, five were redesigned for the 2018 model year, including the top-scoring Chevrolet Traverse, which greatly exceeds the score of its nearest competitor, Toyota C-HR, a new entry in a highly competitive and growing segment, and Nissan LEAF, a clear winner over competing mainstream EVs. Also winning with their new designs are the all-new Honda Odyssey and Hyundai Accent. “The success of redesigned vehicles speaks to the efforts of product planners and designers who spend years researching and designing in the hopes of hitting the mark with consumers,” says Peterson.
American and Korean Brands Share Most Satisfying Popular Brand Title
GMC is the most satisfying popular brand for the second year in a row, but this year it shares its title with Hyundai and Ram. “Having two strong American truck brands and a Korean brand known for its cars is pretty incredible,” says Peterson. Although GMC has won several times, it is the first brand win for Ram and Hyundai.
2018 VEHICLE SATISFACTION AWARD WINNERS
Most Satisfying Vehicle Overall: Chevrolet Traverse
Highest Satisfaction Premium Brand: Genesis
Highest Satisfaction Popular Brand: 3-way tie: GMC, Hyundai, Ram
Mainstream EV Car
Genesis G90 (2nd year)
Nissan Maxima (3rd year)
Dodge Challenger (2nd year)
Light Duty Pickup
Heavy Duty Pickup
Premium Luxury Crossover SUV
Luxury Crossover SUV
Nissan Titan (2nd year)
GMC Sierra HD
Honda Ridgeline (2nd year)
Toyota 4Runner (tie)
Jeep Grand Cherokee (tie; 2nd year)
Nissan Murano (4th year)
Honda Odyssey (tie)
Toyota Sienna (tie)
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in North Tustin, California, with an affiliate office in the Detroit area. Additional information about AutoPacific and the Vehicle Satisfaction Awards can be found on AutoPacific’s websites: www.autopacific.com and www.vehiclevoice.com.
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