Cartender Partners with Toyota and Shift Digital to Provide Video to Toyota Dealers Nationwide

March 11th, 2019 — Cartender is pleased to announce its partnership with Toyota and Shift Digital to join the Toyota Digital Dealer Solutions 2.0 program. 

This partnership allowsToyota dealers to leverage Cartender’s video marketing solutions to increase engagement, improve time-on-site metrics, and provide a better shopping experience with Cartender’s professionally produced Toyota Video Overviews via the Cartender Video Player.

In addition to the Video Overviews, Cartender also offers a suite of other video marketing solutions, including the Video Publisher and Video Page. These solutions will enable Toyota dealers to create on-demand videos, integrate full-motion videos on any page of their website, and seamlessly integrate video marketing into their campaigns, respectively.

Through this partnership, Toyota Dealers can also share the videos to their social media pages, email them to customers using custom-generated video email templates, or even run pre-roll ads at the start of each video to promote their special offers or “Why Buy” videos. 

“The new Toyota Digital Dealer Solution 2.0 program is a game changer when it comes to offering cutting-edge services to Toyota dealers. By complying with Toyota’s brand guidelines and best practices Cartender is able to provide the highest-quality product for Toyota dealers across the country, and provide video marketing solutions that makes their customer experience even better,” stated Cartender CEO & Co-Founder, Collin Davis.

Cartender offers a suite of video solutions for automotive dealerships. The Video Publisher generates on-demand videos for all departments using over 50 different templates. The Video Player is a proprietary solution that showcases professionally produced videos of every Toyota and off-brand vehicle, accelerating the customer’s decision to buy and increasing engagement and conversions. The Video Page allows automotive marketers to seamlessly integrate and track their campaigns, supporting any website and campaign type. 

With these three video solutions, Cartender provides a comprehensive approach to video marketing for the automotive industry.

To learn more about the program, please visit

About Cartender

Cartender provides digital marketing technology and services to car dealerships and solution providers. Cartender specializes in scalable, data-driven content production with omni-channel distribution. From their Vehicle Marketing Studio to the Cartender Video Player and Vehicle Specials Page, Cartender’s suite of video solutions allows automotive retailers to enhance every step of the car buying experience.

About Shift Digital

The Shift Digital team is on the leading edge of digital marketing, providing clients with a wide range of tactics and customized strategy. The company consists of digital thought leaders and a strong philosophy on design/technology. The company has a mission to help businesses make faster, more accurate decisions.

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