Cincopa, a video hosting and Web management platform, is now compatible with a plethora of email marketing tools, bringing the power of video marketing analytics to email campaigns.
Cincopa announced the news on Wednesday, revealing that its video analytics platform can now be integrated with any email marketing solution, including MailChimp, Constant Contact and
GetResponse.
Marketers who leverage video content in their email marketing campaigns increase engagement, according to a recent study by The Relevancy Group and StreamSend. A poll of 266 marketing executives
pinpointed that marketers who incorporate video in email campaigns generate higher monthly revenues than those that do not use video, and by up to 40%.
On average, video in email marketing
leads to jumps in both click-through and conversion rates, according to the report.
Cincopa has also released an In-Video Lead Generator to increase email subscriptions. The lead
generator appears as a small pop-up form in a video containing a personalized message.
A live feed of video engagement including location, viewing activity, operating system and browser
helps Cincopa users keeps track of their customers’ needs. Armed with this information, email marketers can then ensure that any follow-up communication renders correctly on the proper screen
and/or device.
In addition to video, Cincopa’s Email Campaigns Integration also supports images, audio, podcasts and slide shows.
The company’s expansive video analytic
features are thanks to an acquisition of ZooEffect earlier this year for an undisclosed price. ZooEffect’s analytics were rolled into Cincopa’s video portal, granting marketers an
aggregate view of video behavior, such as unique views, total viewing time and engagement rates for the full video and for any given segment of the video.
The Israel-based company most
recently released new features to its video platform last month when it introduced a smart heatmap feature that allows marketers to track video engagement analytics.
In addition, Cincopa
announced integrations with marketing automation platforms Marketo, Hubspot and Pardot at that time.