How to Create High-Converting Video Landing Page: A Step-by-Step Guide

In today’s digital age, creating high-converting video landing pages is crucial. Car video landing pages are a powerful tool to showcase your vehicles, highlight their features, and provide an immersive experience for your visitors. 

This step-by-step guide will show you how to create an effective car video landing page to help skyrocket your conversion rate. So buckle up and read on to learn some game-changing strategies!

What is a car video landing page?

A car video landing page is a web page that uses video content to showcase your vehicles and drive conversions. Adding a video to your landing page can increase the chances that visitors will stay on the page and take the desired action, such as scheduling a test drive or submitting a lead form.

Creating a High-Converting Video Landing Page

There are many reasons to use a car video landing page. For one, videos are highly engaging and can capture a viewer’s attention more effectively than other types of content. Additionally, videos can be used to showcase your vehicles more immersively, making it easier for potential customers to imagine themselves driving your cars. 

Finally, using a video on your landing page can help increase conversion rates by giving visitors a more interactive experience.

Here are some tips on creating a highly converting car video landing page:

  1. Start with a strong headline that clearly states what you want the visitor to do, such as “Take a Virtual Tour of Our Latest Models.”
  2. Add a short description of what the visitor will see in the video, highlighting the features and benefits of your vehicles.
  3. Include a thumbnail image of the video that showcases your vehicles so visitors know what they’re clicking on.
  4. Use an engaging call-to-action (CTA) button that compels visitors to click and watch the video, such as “Schedule a Test Drive Now.”
  5. Place the video above the fold, so visitors don’t have to scroll down to find it.
  6. Make sure the video is “mobile-friendly” so viewers can watch it on any device.
  7. Test different landing page versions to see which performs best, such as A/B testing different videos or CTAs.

How to create a high-converting video landing page

Step 1: Choose your platform

Now that you understand the benefits of a video landing page and why it’s important for your business, the next step is to choose a platform to create one. When selecting a video platform, consider factors such as ease of use, pricing, landing page templates, video hosting, and video players. 

One platform that provides an excellent solution for creating video landing pages is Cartender’s “Page.” The Page is custom designed to match your website and can be used to present vehicle incentives, service specials, customer testimonials, and more. Increase engagement and conversion while providing a seamless experience on your dealership website with custom, video-powered landing pages.

Step 2: Pick the right video

The second step in creating high-converting video landing pages is to pick the right video. The video you choose will be the centerpiece of your landing page, so choosing one that is compelling and relevant to your audience is important.

You need to keep two things in mind when choosing a video for your landing page:

  1. Consider what type of video will best capture your audience’s attention. For example, a well-produced commercial may be more effective than a DIY video. 
  2. Think about what message you want to communicate with your video. Are you selling a car? Showcasing a new feature? Introducing a new dealership? Keep your message clear and concise.

When choosing a video, remember that it will be the first thing visitors see when they land on your page. As such, you want to make sure that it makes a good impression and leaves them wanting more. If you’re still not sure which video to use, try A/B testing different videos to see which one performs best.

Step 3: Write Persuasive Copy

The third step in creating a high-converting car video landing page is to write persuasive copy. This means creating headlines and descriptions that convince visitors to watch your video.

Your headline should be attention-grabbing and include keywords that people would use to search for your video. For example, if your video is about a new car model, you might use the headline “Introducing the 2023 BMW XM!”

Your description should further persuade viewers to watch your video. In addition to this, you can also include a call-to-action, which brings us to step number four.

Step 4: Optimize your call to action

Your call to action (or CTA) is one of the essential elements on your car video landing page. It’s what tells your visitors what you want them to do next, and it can make or break your conversion rate.

That’s why optimising your CTA for maximum conversion potential is so important. Here are a few tips to help you do just that:

Use strong, persuasive language

CTAs should be clear and concise, but it also needs to be compelling. Use language that will spur your visitors into action, such as “Discover your perfect car now” or “Get started with your search today”.

Make it visually appealing

CTA buttons should be eye-catching and stand out from the rest of your page. Use a contrasting color or an interesting shape to make it pop.

Put it in a prominent location

CTAs should be prominently displayed on your page so visitors can’t miss it. A good rule of thumb is to put it above the fold, meaning it should be visible without scrolling down.

Step 5: Add an element of urgency

You’ve probably heard the phrase “the early bird gets the worm.” Well, the same principle applies to video landing pages. Adding an element of urgency makes you more likely to convert prospects into leads and customers.

One way to do this is to offer a discount for those who watch your video within a certain time frame. For example, you could offer 10% off for those who watch your video within 24 hours. This will encourage people to watch your video sooner rather than later.

Another way to add urgency is by including a countdown timer on your page. This will let visitors know they need to act fast to take advantage of your offer.

Finally, you can also use scarcity as a way to create urgency. If you only have limited products or services available, mention that on your page. This will encourage people to act quickly before it’s too late.

Step 6: Use Compelling Visuals

Your visuals should be designed to grab attention and keep viewers engaged. Use bright colors, interesting graphics, and short, attention-grabbing videos.

Make sure your visuals are relevant to your offer and target audience. If you’re selling a luxury car, your visuals should reflect that. Your visuals should be youthful and energetic if you’re targeting young buyers.

Most importantly, your visuals should tell a story. They should be cohesive and work together to convey a message about your brand and what makes your car the best choice for the viewer.

Step 7: Test, test, test!

You can only launch your video landing page after testing it first! Make sure to test all of your page’s elements, from the video itself to the CTA buttons. Testing will help you identify any problems and make sure that everything is working properly before you go live.

Here are a few things to remember when testing your video landing page:

  1. Test the video playback. Does the video load quickly and play smoothly? Are there any buffering issues?
  2. Test the CTA buttons. Do they work properly? Do they take users to the correct destination?
  3. Test the form fields. Are they correctly formatted? Do they work properly?
  4. Test for mobile compatibility. Is the page responsive on mobile devices? Can users watch the video and use the CTA buttons properly on their phones or tablets?
  5. Ask someone else to test the page. It’s always good to get a second set of eyes on things!

Here is how Cartender’s Page effortlessly makes the creation of seamless landing pages possible:

Tap into Cartender’s automotive video expertise.

Creating a high-converting car video landing page doesn’t have to be difficult. By following the steps outlined in this guide, you can easily create an effective car video landing page that will help drive more traffic and increase conversions for your business. If you need additional help creating an engaging and effective landing page, our team of experts is here to assist.

Need help in incorporating videos to elevate your automotive marketing game? Cartender has you covered. To learn more, call us at (213) 545-2645 or fill out our contact form here.

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