MENLO PARK, Calif.–(BUSINESS WIRE)–Magisto, the world’s most popular smart video storytelling application,
today announced Magisto
for Marketers, an amplification of its Magisto for Business platform
tailored specifically to marketers. The new platform uses artificial
intelligence to help drive the transition from traditional marketing
creative to digital-first, mobile video marketing for businesses of all
sizes.
Magisto for Marketers introduces Intelligent Marketing creative
into Magisto’s patented artificial intelligence engine – Emotional Sense
Technology™. This gives marketing professionals the ability to easily
create marketing videos for a variety of disciplines including content
marketing, product marketing, brand marketing and performance marketing.
Magisto’s new offering allows marketers to create multiple variations of
optimized videos by use case, platform, audience, message, product and
ROI performance. The AI technology incorporates easy-to-use editing
styles designed for businesses, the ability to add custom branding to
clone videos and to direct Magisto’s AI to refine messaging and produce
multiple A/B test creatives. It also includes themes that automatically
optimize marketing videos for Facebook, Instagram and YouTube.
“For the first time, we’re making video marketing agile, completely
changing the economics of video production and drastically improving its
ROI,” said Magisto’s CEO and Founder, Oren Boiman. “Magisto for
Marketers distinctively meets a massive market need for producing
digital video with scale, velocity and creative variation.”
Magisto’s AI-powered platform is uniquely designed to help businesses
new to video creation easily deliver video marketing and help companies
that already use video transition to digital.
In fact, Borrell Associates highlights the importance and growth of
digital video. “As businesses work to include mobile with desktop and
video with print, the digital marketing space rapidly evolves,” says
Corey Elliott, VP of Research with Borrell Associates. “This year,
almost $29 billion will be spent in the U.S. to produce online video and
is predicted to grow to $41 billion in 2017.”
Shahar Erez, SVP Products at Kenshoo adds, “Marketers are facing a
creative log jam when it comes to scalable video advertising. Magisto is
a powerful video creative solution that allows marketers to refresh
video creative regularly, adjust by publisher, and to understand which
of these assets drives the best results. In partnership with Kenshoo’s Creative
Manager and publisher network, marketers can deploy highly targeted
videos at the speed the market demands.”
New York City marketing and loyalty platform, flok, recently used
Magisto for Marketers as part of their customer acquisition efforts on Facebook.
“We see tremendous opportunity for video across all aspects of our
business from product marketing to customer acquisition,” said Ido
Gaver, CEO and co-founder of flok. “Magisto’s AI-driven creative
platform helped accelerate our video marketing efforts by an order of
magnitude compared to traditional video production.”
Magisto for Marketers is now available via the web and will be available
on mobile early in 2017. To learn more about the Magisto for Marketers,
click here;
for a full feature list and pricing click here.
About Magisto
Magisto is the world’s most popular smart video storytelling application
that uses Emotional Sense Technology™, patented story detection that
automatically analyzes and edits raw video footage and photos into
produced personal movies and professional marketing videos. Businesses
use Magisto to create and deploy video marketing creative with
unprecedented ease, agility and speed. Magisto is available for iOS,
Android and the Web. It’s not magic, it’s Magisto. For more information,
visit magisto.com, magisto.com/business or find us @magisto.