Cartender Added as Contributing Member on Fortellis Automotive Exchange™ Platform

Los Angeles, CA – January 24th, 2019 – Cartender, a provider of digital marketing technology, today announced that it has become a video publisher on the Fortellis Automotive Commerce Exchange™ platform, the world’s first open, agnostic platform for the development and marketing of automotive APIs and solutions. The Cartender Model Video API is now available through Fortellis to dealerships, OEMs and independent software vendors (ISV) in North America.

“We are excited to be the first video test drive API on the Fortellis Exchange,” said Cartender CEO and Co-Founder, Collin Davis. “We believe in open API platforms, and to be a part of this game-changing API exchange within the automotive industry allows us to innovate and scale our video solutions like never before. We are eager to see how solution providers integrate video into more places within their applications to create more engaging user experiences.”

The Cartender Model Video API is the first version of the company’s vision to provide video in a scalable and programmatic way. With the Model Video API, solution providers will be able to access thousands of professionally produced video test drives that highlight the key features of the vehicle. Solution providers will have access to all available video metadata, be able to create dynamic video playlists and serve videos via the Cartender Video Player – a lightweight, interactive, HTML5 video player solution. These videos are the best way to engage car buyers at any point in the car shopping process.

“We’re very pleased to introduce Cartender as the first video API and newest contributing member on the Fortellis platform,” said Ron Frey, executive vice president and chief strategy officer, CDK Global. “Cartender is a welcome addition to Fortellis and joins a growing number of companies creating products that will shape the future of our industry.”

Fortellis is designed to connect automotive-retail processes with seamless ease and transparency.

About Fortellis Automotive Commerce Exchange™ Platform

Fortellis is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform—with its Developer Network and Marketplace—connects software developers, OEMs and dealers so they can create new and unique experiences efficiently and seamlessly. Visit to learn more.

About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit

About Cartender

Cartender provides digital marketing technology and services to car dealerships and solution providers. Cartender specializes in scalable, data-driven content production with omni-channel distribution. From their Vehicle Marketing Studio to the Cartender Video Player and Vehicle Specials Page, the Cartender suite of video solutions allows automotive retailers to enhance every step of the car buying experience.

Media Contacts:

Roxanne Pipitone
CDK Global

George Kennedy
(213) 545-2645

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